The Insight

The Hive Digital Blog

What Google Wants from Your Content

Jeff Cohen August 1, 2026 Content Marketing

When it comes to the foundation of your digital marketing efforts, content has emerged as the key element in shaping your online visibility. Whether you’re ...

Let’s Recap Google Ads in 2022

Margaret "Max" Horn December 22, 2022 Paid Advertising

Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced ...

competitor content gap analysis featured

Choose Your Competitors Wisely – A Content Gap Story

John Gibbings December 14, 2022 Content Marketing

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] For businesses to remain competitive they ...

What Is Performance Max in Google Ads

Margaret "Max" Horn November 29, 2022 Paid Advertising

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...

Google Ads to Emphasize Landing Page Experience

Nina Martinez November 1, 2022 Paid Advertising

Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...

Driving ROI with Call Tracking + Offline Conversion Import

Jay Patel September 30, 2022 Paid Advertising

Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...

Google’s Tag Manager Tag Coverage Tool

Jeff Staub September 30, 2022 Analytics

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Google’s Tag Manager Tag Coverage Tool ...

Tips To Prepare For A Successful SEO Engagement

Jeff Cohen September 30, 2022 Online Marketing

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Tips To Prepare For A Successful ...

PPC’s Smart Bidding Strategies

Nina Martinez August 31, 2022 Paid Advertising

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...

Google Analytics (GA4) Update: August 2022

Joost Loijens August 31, 2022 Analytics

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Overview We are in the final ...