The Insight

The Hive Digital Blog

What Google Wants from Your Content

When it comes to the foundation of your digital marketing efforts, content has emerged as the key element in shaping your online visibility. Whether you’re ...

Digital Marketing Tool Spotlight: Hotjar

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Hotjar One of the most critical parts ...

Paid Advertising 101: Clicks

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Clicks A “click” represents each time a ...

Paid Advertising 101: Impressions

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Impressions Common Abbreviation: Impr. An “impression” represents each time your ...
remove images from google

Remove Images from Google

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Dissemination of information, whether it be text, ...
wordpress add new user

How to Add a New User to WordPress

[et_pb_section fb_built=”1″ _builder_version=”4.0.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.7″][et_pb_column type=”1_2″ _builder_version=”4.0.7″][et_pb_text _builder_version=”4.0.7″] Our step-by-step guide for adding new users to WordPress, and check out more of our helpful guides ...
guest post search modifier

What to do about Unsolicited Guest Post Emails?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.0.7″][et_pb_row admin_label=”row” _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”4.0.7″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] A quick guide on what to do ...
Canonical and HREFLANG Tags

General Rules for Canonical Tags and HREFLANG Tags

We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be ...
Evergreen Content

The Evergreen Content Life Cycle

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Blog articles are often a place where relevant content goes to ...
A Love Letter to Average Position

A Love Letter to Average Position

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Dear Average Position (or AP, as I liked to call you), ...

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