Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
The Culture of Trust in Social Media Networks
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante …
Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout ...
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How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy ...
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30+ Ways to Get Natural Links (from MozCon 2012)
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s ...
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Google Authorship: Does It Affect Search Rankings? Google Official Speaks Out
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of ...
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Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The ...
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How to Own the First Page of Google
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the ...
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Google+ Posts in Google Search: Powerful But Flawed Search Results
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search ...
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Google+ Live Hangouts On Air Now Available to All
One of Google+‘s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction ...
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The Future’s Most Coveted Position: Social Media Copywriter?
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years ...
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Zemanta Enhanced Linking Plugin for WordPress
Already know what Zemanta is? Skip ahead to news about the new Enhanced Linking plugin. If you haven’t already heard, Zemanta is one of the ...
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The Impact of Social Media on SEO (Slideshow)
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on ...
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Monday Morning Quarterback #8
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Video: What Is Google AuthorRank?
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ ...
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