Paid Advertising
Read the latest news on paid advertising and paid search strategies to help you ensure maximum roi from your ad campaigns.
New Google Analytics UTM Parameters Announced
[et_pb_section fb_built=”1″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”] New UTMs? For the first time in its history, Google …
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
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Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
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Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
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PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
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Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
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Paid Advertising 101: CPC
What is CPC? Cost Per Click (CPC) is the actual price you pay for each click on your ad. When someone clicks on your ad, ...
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